Maybe that's what all this discontent with Facebook is growing toward. As people look around and realize that their relationships aren't really being enhanced by this new technology, but instead trivialized and put to work for advertising dollars, they will start to develop an electronic/social immune system that causes them to operate in a way that more clearly protects their privacy and best interest. Perhaps then we'll see more technology designed to submit to the user, instead of the other way around.
Unlikely, and perhaps too much to ask. But I'm hopeful.