I'm one of the co-founders. There is no disagreeing that the search results page is structurally similar to that of Buzzsumo, which is a very good product. We wouldn't have bothered to develop Social Animal if it was going to be just a Buzzsumo clone. We process every article that enters the system through our Natural Language Processing (NLP) engine which figure out the primary and secondary keywords. These keywords are then displayed for every article you see. With this, things get way more interesting:
- You can click on any keyword to display more top performing articles for that keyword
- Just because 2 articles on the same topic perform well, it doesn't mean they are the same. You can compare any 2 articles to see their unique and common keywords. This saves you time, since you almost never have to read those articles.
- Headline analyzer is built in, which you can invoke for any article
- The insights summary feature not only tells you the best time to publish an article for any keyword, it also tells you which title and article lengths work best. There is detailed analysis available as well.
- If you setup keywords, Social Animal will proactively send you every day:
- Top performing articles for keywords you care about
- Competitor mentions
- Potential, new influencers
- You have to use our Influencer search tool to see how good it is :) It is based on a much better algorithm.
- The InspireMe module lets you explore various, related topics for you to get writing inspiration. It's a lot of fun to use with a nice UI.
- The InspireMe module also tells you, for any given keyword, which secondary topics articles are written about so you can find your niche.