You won't find any argument from me that higher wages can translate into higher prices. They're separate decisions, but in the case that the principal value comes from the labour, highly linked. So changing the wage of Apple Store staff is unlikely to impact the price of an iPhone too much, whereas I agree a burger is much more likely to be materially affected.
My point is, it doesn't matter what the "market rate" is if the consumer is going to be paying the price anyway, either in terms of taxes or other effects, such as an increased probability of violent crime.
Basically, it's the difference between micro and macroeconomics.