Because TimeWarner and Cox are just as bad on customer service, and AT&T/Verizon are losing marketshare fast and may become obsolete. (DSL being behind the curve on bandwidth and fiber not available in 99% of areas)
At this point I'm starting to think the best shot we've got is if Tesla swoops in and saves the day with very-low-earth-orbit satellite internet service. Even that's not a guarantee because who knows how they'd operate as an ISP, maybe no better than what we've already got. Add onto that the fact that attempts at net neutrality are being rolled back and we may face the prospect of internet slow lanes, and the picture may be getting very bleak.