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Comment by armini | Hacker News Reader

thanks lowglow, What do you do when you don't have a feedback loop. Let's say that I've sent 10 emails all personalized with a tailored message & propositions. I've tracked them & all recipient have open the email. Not one person has replied but I can see that they all looked & considered my offer because they clicked on the link.

At this point, I don't know if it's working or if it's failing. Do I stop & pivot because I didn't get a response or should I peruse to try and get a response from the previous 10 before moving along.

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Here's the secret to sales: Keep it simple, relevant, and keep the conversation going by ending everything with a question that leads down the funnel.

If you're doing that then you have to investigate where down the funnel you might be failing. If they're opening your email but not engaging, then the body of the email:

1. Doesn't give a clear CTA

2. Makes the reader feel they're not your demographic

3. Just feels spammy

4. Is overly verbose.

Another tip is NEVER try and close right away. I usually begin with a leading question about them/their service, then hint about what I'm doing and ask how they're currently doing something similar, and then propose alternatives.

Unless your product is something they don't already have but need, you're competing with activation energy to switch. That's hard. I guess it depends on what you're trying to accomplish.

In the end remember:

1. That business is a relationship, and a relationship is built on trust.

2. Trust is earned.

3. People want to feel like people.

I see I've been downvoted to -1, if you disagree with my advice let me know why you disagree.

The advice I've offered is gained through my personal experience, if you've learned a different approach please share it and help the entire community. :)

I enjoyed your advice and on the whole rarely vote for anything on HN, but there's is a certain irony in you not handling this rejection well.

Have confidence that you said what you think, there's nothing wrong with it.

Voting systems feed on ego and self-worth. And I lost respect for your original comment after seeing the reply.

Oh, I'm not asking for votes, I'm asking for optimizations. If someone sees a flaw, or knows some better techniques gained through experiences that are counter to my own, they should share them. We'd all like to know. :)

Otherwise I was wondering if it was just bot activity, which is why I sent a call out for human engagement! :^)

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