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Why waste time incorporating? I'd just put it under some umbrella LLC (cheap & quick) until it has traction. After traction then you can move to C corp only if it's necessary to raise capital.

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If you click on the second "Corporation" link, you'll find that there's a whole post explaining why you shouldn't go with an LLC.

In any case, if you're going to incorporate "cheap and quick" as an LLC, you can do the same as an C-corporation. There are online services that will do it for you.

At the same time though, this isn't an unfixable problem (I think I remember Mark Zuckerberg saying in a talk once that Facebook started out as a Florida (or something) LLC, and that was one of the first things the lawyers fixed for them when they raised money).

I'm trying things solo this time and don't plan on incorporating at all until I have traction. Just seems like too much hassle and unnecessary expense that gets me no closer to product/market fit.

So does that mean you aren't charging from the start? I'd hate to be collecting money and not have some sort of entity for the company set up.

If I make it out of private beta, I will charge at launch. In the mean time, I don't have to actually collect money to answer my biggest question: do people find my service valuable enough to pay?

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