But it has worked in the past. Popular opinion has already spoken, in the form of iPhone sales. Lack of Flash did not prevent the iPhone from being a success for the past 3 years, nor has it been desired enough to motivate other phone manufacturers to put Flash on their phones. Or motivated Adobe to make a good version of mobile Flash, for that matter. Adobe just wants Flash on the iPhone because there's a big market of developers they can sell their tools to.