EDIT, in case it isn't:
https://en.wikipedia.org/wiki/Insomnia
> Between 10% and 30% of adults have insomnia at any given point in time and up to half of people have insomnia in a given year.[3][5][11] About 6% of people have insomnia that is not due to another problem and lasts for more than a month.[3] People over the age of 65 are affected more often than younger people.[7] Females are more often affected than males.[5] Descriptions of insomnia occur at least as far back as ancient Greece.[12]
Just medicate the problem, right?
> While sleeping pills may help, they are associated with injuries, dementia, and addiction.[8][9] Medications are not recommended for more than four or five weeks.[9] The effectiveness and safety of alternative medicine is unclear.[8][9]
Oh. Hmm.