What that really tells me is this is an area of study that the Establishment does not want you to follow so it will label it to apply social pressure to mitigate the effects & discourage people from following it.
The thing is, nature has a way of not caring what the Establishment thinks. It does care on a surface level, but it also conspires to cause the collapse of the socio-information paradigms that the Establishment creates.
Given we have a soup of information & no grounding central authority to give us "objective reality", we ought to utilize other techniques. I don't happen to know what these techniques are, but I suspect that it has to do with network models, cognition models, perspectives (physical & information), attention schemas, faith, complexity, patterns, language, etc.