Oftentimes when reading something with a lot of symbols in it, I just remove the symbols and pronounce it as if the name were a sentence. Quick example: writing emacs lisp, I see 'global-set-key' and think "Global set key", as if someone were reading it out. Thus the new name isn't moz-colon-forward-slash-forwadslash-a, which would be ridiculous, but 'Mozza', which is much more plausible but equally detrimental, eg the logo is still being misinterpreted.

Reading that article from Brand New someone posted further down, I found myself wondering briefly what "Dressed to K" meant... Maybe I just have "a complete lack of imagination or willingness to adapt" [0], but somehow I think it's not entirely my fault.

0: http://www.underconsideration.com/brandnew/archives/new_logo...