Sweet summer child.
http://www.gentside.com/le-bon-coin/le-bon-coin-un-ordinateu...
http://i.imgur.com/4nMqG8C.png
http://www.jofogas.hu/veszprem/Sony_mio_laptop_elado_6040346...
http://archiwum.allegro.pl/oferta/sony-mio-pcg-6e1m-laptop-o...
Have an Argentine (for example) pronounce Yosemite National Park for you.
Or for that matter, ask an English speaker to pronounce Habanero (there's no ñ) or someone from the East Coast to say Oregon or Puyallup.
While those are words and names, examples abound in marketing.
But to continue my example, Argentines already pronounce Mozilla differently than an English speaker, or other Spanish speakers for that matter! So this should be nothing new.
Allup = Al + Up. Like "Gallop" without the g.
Sequim is still my favorite Washington place :)
http://www.movoto.com/blog/opinions/pronounce-washington-nam...
But now we're just reaching for absurdities. I live near Tooele, UT (too-il-uh), and my uncle lives in Hurricane, UT (her-i-ken).
The people from the above examples are just holding laptops upside down, there's no language involved there.
BTW, for context, I think that conversation took place in Singapore. "Challenger" is the name of a chain of computer megastores here. "Simi" is local slang for "What's up."
"Si Mi - Hokkien - "What?" - From Hokkien term 甚物 (sím-mi̍h) (may also be written as 啥物 or 啥咪). Mandarin equivalent of 什么.
http://s176.photobucket.com/user/trkraus/media/DSC_0103.jpg....
Mozilla's new logo was chosen specifically due to the double meaning, the similarity between the symbols :// and the glyphs "ill".
The ambiguity is what makes it "clever", and it's kind of an in-joke that most non-tech people, who've never heard of "Mozilla" as such, won't immediately register. They'll read the characters literally and say "moz://a? Is that a new computer thing?"
I don't think that's an idiotic response at all.
This is a bad generic logo merely because it doesn't clearly communicate their company's identity in a unique and obvious way, which is the sole function of a logo in the first place. I could see this rendering appearing at some hacker events or on t-shirts, but IMO it makes no sense to use it as a generic logo.
I don't even want to think about the nightmare of accidentally rendering the string "moz://a" in a typeface that the lawyers consider too similar to that used in the logo.
Maybe less technical people who aren't used to seeing full urls won't have the same reaction, but in that case you've still got a problem because they probably won't already know who Mozilla is and it's kind of a leap to go from Moz://a to Mozilla without already knowing the name.
I've known the Mozilla name for years. I guess I'm just too accustomed to seeing http://.
edit: Maybe other people see haiti's pill.
and silly ahoo.com:
No, wait, the latter one doesn't sound too bad...
If asked to pronounce it, without news articles telling me to say "Mozilla", I'd be 100% uncertain of what to say.
Reading that article from Brand New someone posted further down, I found myself wondering briefly what "Dressed to K" meant... Maybe I just have "a complete lack of imagination or willingness to adapt" [0], but somehow I think it's not entirely my fault.
0: http://www.underconsideration.com/brandnew/archives/new_logo...
Honestly, I'd be happier if someone called it "moz-colon-forward-slash-forwardslash-a" instead of calling it "moz-colon-backslash-backslash-a". I've seen so many people mix up slash (forward slash) and backslash!
While I see the value of this sentiment, the brands you mentioned have branding efforts that so far overspend mozilla's that the comparison is barely relevant.
Also, typing www.mo://a.org in a browser presents a serious problem.
New branding is fine but the choice here is a bit more debatable than the examples you point out, where each of the brand names are spelled 100% with the alphabet. In OP, 3 characters in 7 are not letters.
Edit: Maybe Mozilla could have suggested an addition to UTF-8 and used that new stylized character "://"?
I think that a problem with all these examples is that, with the exception of "Johnson & Johnson" (where people do read '&' as it is commonly read, as 'and' rather than the name of the symbol), the decoration isn't, in fact, part of the name, so that people who ignore it correctly understand the name; whereas the decoration in moz://a is part of the name, and is not read as it would be in other contexts ('colon slash slash', back when people read full URLs aloud, slowly and awkwardly—remember those days?).
In a real corporation this entire group would be replaced based on current and recent past performance. https://www.mozilla.org/en-US/about/leadership/
Such a shame.
EDIT: Not surprised to see people trying to censor my comment as opposed to addressing the dismal leadership that somehow avoids all accountability.