Unhealthy people who begin exercise take themselves to a point most people rarely do when training. How many regular runners go until they feel like being sick? It's no wonder unfit people don't maintain their routine. Frequent runners might do one session in a few where they push themselves, but even then they don't feel like obese people do when they go out and try to run hard.
People should run until they feel quite sweaty and a bit tired. If you are fat and that is 5 minutes then yes it's going to take you a long time to get fit, but better to start small and build up. Don't expect too much too soon.