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Follow-up question here, as I have just come from attending a focus group this evening. Is what you describe a typical part of the job description of a Web designer (what prompted my question above) or is it really the job of, say, a focus group facilitator?

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A focus group facilitator doesn't try to influence the audience. And focus groups usually don't even empathize with the customer, they simply write down what the customer wants, if they prefer blue or red, not why they prefer it and what that says about their overall goals.

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