You could say that the map symbolises charting your own path rather than following that of an algorithm.

And that a fruit symbolises growing a community organically rather than forcing it with ads.

And that some yarn symbolises spinning something worthwhile rather than creating a non-sustainable beast to flog for profit.

Honestly the interface is rather off-putting at first glance. There's too much text and nothing that grabs my attention. A smoother onboarding process and a better overview of features would improve the UX.