Two things:
1) It seems like the term "block chain" as used by block chain companies is pointing to what the bitcoin blockchain is but without the proof of work. So, a database which history could be cryptographically audited.
2) I don't think those are necessarily bad points for Bitcoin. Maybe it is run by speculators or gold diggers but in the end many people (including me and friends) have used/are using bitcoin for legitimate reasons.