> I don't know why, it might just be me, am thinking of startups as a bad thing.
Having been through this runaround and the exits a few times, I don't think you find too many people genuinely recommending you go for substantial VC outside of the sponsors of this site, and even they have a pretty concrete value proposition and have the good form to tell most folks "no" if they don't need it. And I think we can all agree Clinkle and Color are cautionary takes about taking too much VC and the badwill and excessive expectations it creates around your brand.
If the scope of your project and your resources is such that you can build an MVP without taking money and then begin to sell it (in a reasonable timeframe) then you should never take venture capital. If you need money for some servers, you might even consider using a local credit union to finance it if you can demonstrate the product is working; business loans exist for a reason and their terms are much more favorable than VC for the most part. It is not 2001, it's entirely possible to get business loans for tech ventures.
You get VC (the "startup setup" I think you're referring to) when the scope of your project is such that it's not possible to really do more than fake the service.
And even then, most successful founders I talked to (and this includes my co-founder and I) faked our product before we developed it. There are famous stories of how food delivery startups, ridesharing startups, and even financial aggregation products faked it until they could afford to build it. For Level Money's part, I and the talented Danilo Campos wrote a mockup in Haskell and iOS to simulate users and the data we were interested in and model the kinds of things we wanted to demonstrate to investors.
We then took that functional mock to early investors as part of the pitch.
So no matter what, you should be building the instant you're committed to a venture.
(Aside, I should see if I can open source those mocks; nothing there is secret now and it'd be fun to share what we shared to get funding).