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I wonder how this style of advertising would work in a modern SaaS product.

It would be a rebellion against virtually every principle of modern ad copy while still being rooted in something that sold units. Might try it.

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"Fire up your lappy-top computer-device and watch your World-Wide-Web-app' whiz along at tip-top-speed with Node.js! Yes, sir, when you hear the name of Node.js you are bound to think, 'that's just the spot for the app' I intend-to-build!' From one gentleman to another, your eyes will pop-out-o-head when you see how lightning-quick and easy-like-Sunday-morning it is to build smashing, dashing, never-clashing app's with the power of Node.js -- from Joyent, truly the first name in Web-development-joy! Why, chap, it's right in the name! Just between ourselves, when you start your text-editor-program and write your app' with the two-fisted-power of Node.js, you can rest easy that it will not grow bigger-than-a-breadbox, nor collapse in a hot mess-o-dependencies, thanks to our patented Micro-Service Architecture! Don't tarry, good sir! Hurry to the Inter-Net and down-load our precious Node.js to-day!"

Ask the question the other way round: will modern ad copy seem as different as this to readers in a hundred years time?

It undoubtedly will, if words are even a meaningful concept at all.

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