The IoT board/industrial computer market is pretty saturated. I work in this space, solving some problems professionally. It was tempting to turn our hardware/software stack into a product in addition to the actual problem we were solving, but after doing some market research, it was clear that without significant differentiation from products already on the market we would be Yet Another IoT Industrial Grade Controller.
Especially with AWS GreenGrass/IoT and similar efforts from Microsoft, Intel, Samsung, Dell and many others. There are already a ton of IoT/Industrial PCs on the market.
There is also Phoenix Contact, AdvancedTec, Siemens, ABB, Moxa, MPL...
First the page seems pretty vague on actual HW, which is important for potential customers, as that is what actually does the work for them (otherwise I did not understand the product), so you might give more information there, in particular the "Products" category is sparse, and the "Register" button does nothing.
Secondly, people hesitate (rightly so) to connect their robot (or IoT, etc.) to the cloud, as security in this area has a catastrophic record. Why not sell the platform/products as offline stuff, i.e. HW that includes the OS (e.g. ROS might a good start), etc. and control the stuff inside the LAN. Obviously the drawback is that you now do "on-premise", but I think in this area it doesn't make sense at the moment to go cloud, as too many questions about security do not have a stable solution, however it could be a specific selling point.
Even small shop industrial settings are pretty stringent about keeping automation networks air gapped from the rest, there is no way they would get a cloud plc unless you are willing to guarantee their security at cost and take on liability for damages.
Never mind security, what about latency and reliability?
I think there's actually quite a lot of market for this based on the number of people doing it adhoc with ESP2866/Raspberry Pi devices. But that would depend on price.
Could you give some more information on the controller.
Cheers
What will the update strategy be?