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Discovery. If you cross post and get more traffic to your medium post than the version on an official company blog then it makes sense to keep doing it.

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This. I posed identical posts on Tumblr and Medium for a few months, and the Medium traffic was always higher. The more people read it, the more traffic it got. If you put quality content on Medium, it's far more likely to be read.

Sorry for what might be a stupid question but I haven't used Medium and last used Tumblr a few years ago: how do you know how many readers you have? Do these platforms offer stats or is it based on Google Analytics or user comments?

It's not hard to believe Medium having more traffic than Tumblr, just wanted to understand how people measure this.

I'm not an insider or anything, but I just searched, 'medium blog stats' and came up with this:

https://medium.com/@Medium/statistics-2971adaa615

https://help.medium.com/hc/en-us/articles/215108608-Stats

https://help.medium.com/hc/en-us/articles/215793317-Publicat...

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