I really have to admire Zed's use of all things lean here. It looks like a bare-bone site with no architecture to speak of, but there seems to be just enough content to create a compelling value proposition. This is an MVP if I've ever seen one. With just a couple hundred words of plain text, he can actually test whether there's a market or not. Very inspiring.

That being said, the name could be a deal breaker. In fact, it almost makes me think that the whole thing was put together tongue-in-cheek. It just screams "a place to buy a bunch of low quality junk."