Well, yeah... The more people are already familiar with facebook, the less they will be googling/researching it. If anything, considering the popularity of Facebook at the time, it should have been seen as a sign of vitality.
I'm pretty disappointed that the Princeton researchers were so blinded by googlinums that they forget those googlinums don't exist in a vacuum. Probably why mechanical and aerospace engineers aren't fit to make predictions of a social nature (among other engineers, too, sadly).