Amateurs assume competitors will fall for the tricks, but that is dangerous in business. Competitors could be sandbagging, and there's no ELO based on many prior games. You're also threatening their business and livelihood, not just the loss of a 2 hour game.
Masters assume competitors can see all the tricks, so they play for better pawn structures and piece placements. It is grinding out slight long-term advantages and converting it to a win in the end game. Grinding is the only way, because the players are so equally matched in the short-term: their pieces have similar powers, and they are limited to one move per turn.
In software, businesses can build only so many features per month due to the mythical man-month. Businesses are building on top of more or less the same technologies and mathematical techniques. Businesses understand what is important to customers and how customers use the features. Businesses watch each other's product demos and talk with each other's customers, so nothing released is hidden for long. Businesses also poach talent from each other.
Scholar's mate won't work here, there's no silver bullet features, and anything you build can and will be copied. You'll have to grind it out, fighting for better pawn structures, bishops on long diagonals, network effects, brand, and talent. And in the long-term, you come out ahead.