They were previously paying $2,000/m for 100 Mbps. It's not that hard to compete with that. haha
the difficult part is getting someone to understand that they have been vastly overpaying -- that means they must call into question their own (past) judgment, which for some people is easy, but for most people, is extremely hard (mild cognitive dissonance).
i find it especially interesting that the question is coming from a small private school, who's business model is basically the same thing. i.e. offering a superior alternative to larger, better funded incumbent institutions.
I don't know that that is necessarily an accurate way of describing the role of a private school.
Stereotypically, charter schools are the ones that are supposed to be better than public schools at a cheaper cost to the government (charter schools can be private or quasi-public).
I'd also question the extent to which reality bears this one out, but yes, that is the view.