It's not just about money, it's about tracking.
From the AdNauseam website:
> AdNauseam serves as a means of amplifying users' discontent with advertising networks that disregard privacy and facilitate bulk surveillance agendas.
> In light of the industry's failure to self-regulate or otherwise address the excesses of network tracking, AdNauseam allows individual users to take matters into their own hands, fighting back against unilateral surveillance.
AdNauseam's developers want to break the current Big data/surveillance-based advertising model. That is not the only possible model for advertising. Something like The Deck model, where there's no tracking or flashing jumping Punch the Monkey, just a static image link to the advertiser landing page, is a possibility.