Do you mean the title or the content of the book? I'm asking because I thought the main LA content is rather clean—the first book on MATH&PHYS had much more of the "juvenile" stuff. Also is bullshit really that bad? I never saw it as a swearword, but I guess it's borderline...
You're not the first to point out the limited recommendation potential. At the same time, I think the title is really what makes people stop and look in the first place. There are so many good math, physics, and LA textbooks out there, so it's important to stand out. I'm thinking I might release a PG13 version that cuts down on the edgy subjects, but I fear something will be lost in the process...