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It’s hard to read the tech news without coming across a Google-related story each day, and usually with a positive slant

the MacBook Pro was widely parodied

This reads more as a summarization of 2016 press sentiment than a rigorous analysis of whether companies are "winning or losing". How many Pixels did Google sell? How many MBPs did Apple sell?

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There are actually plenty of references in there to publicly available numbers such as revenues, profit etc. and links to plenty of original data points, but for ease of reading I've mostly added them as links rather than lots of data.

That being said, I take your point there isn't data available to back everything up (as you'll know, companies are pretty selective about releasing some data points), and so I've leant more on press sentiment in those cases.

I think a better indicator would be year over year changes in sales- but you also have to figure product cycles into that.

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