Was I the only one who found that website really annoying? Everything animated, chat popping up when I didn't want it.
At least this is a landingpage and not a long form article, but even as a landing page I feel it is distracting.
Why can't people just make really good design like you'd have in print, on a relatively static page. I guess it's the medium that calls for it. Hey, we have Javascript and CSS3 oh my! Let's do something cool!
edit: it's one of those things that looks cool, and is ok in moderation. But when it's used too much it's just distracting. It calls my attention, but not for the right reasons. It stops me from being in my own flow and reading the page the way I want to read it.
I always likened it to salt: A little on my food enhances the flavor. A block of salt ruins my meal.
And, it's likely that an impressive site increase sales, so it will likely spread a lot yet.