Selling my information to third parties without permission or prior notification is neither innovative nor brave.
Similarly with "daring" -- you often hear of "daring robberies" and the like.
Personally, I don't give 2 hoots if companies want to sell my information to each other. Good on them. I lose nothing by them doing it. Couldn't care less. (As long as it's stated in T&C that they are doing it).
It's especially ironic, since people moan at the music companies, saying that downloading music illegally isn't theft, since you haven't deprived them of anything.