Thanks for sharing!
Do I interpret your numbers correctly in that with the $100 budget and about $5 per lead, you generated just 20 leads, of which about 7 finally bought the book?
Do I interpret your numbers correctly in that with the $100 budget and about $5 per lead, you generated just 20 leads, of which about 7 finally bought the book?
That's approximately correct. Most of the purchases were via Amazon (30% royalties on ebooks >$10, 70% royalties on ebooks < $10). I am experimenting with squeeze page marketing etc. now in order to get the economics fully online