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Spot on. Ipads around my home and office seem to mutiply like rabbits. Most people can't articulate why they need one but the little things like competently clearing your email from bed or sitting through 7 hrs of airport travel hell and still have 50% battery are exceptional.

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I understand why it's fun to play with a new (limited) device. I have an ipod touch. But I worry when people rush to buy $500 devices without being able to articulate why they need it. It sounds like good marketing and impulse shopping. I'm very curious to see how this plays out in the long run.

It's hard for me to worry too much when the vast majority of such people love and rave about the product after they've had it for a while.

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