That's why steroids are a problem in sports. It's not that kids "look up" to Barry Bonds. It's that they're not stupid, and they quickly realize the only way to succeed is to dope.
Staying up all night coding sounds awesome to me. Having 2x focus sounds awesome. When research assures me I'm not going to be clinically depressed for the remainder of my life as a result of medicating, I might even consider taking pills for work. But I'll feel guilty about the future I'm creating for my kids.