Most large product companies are going to be met with some people not liking the choices, or some backlash. You make it sound like all their products receive 2/10 across the board or something, when that's simply not true. One can't please everybody, but most of the phones have been well received. I think the worst issue was the iPhone 4 models having some cell reception problems ("You're holding it wrong"). Most of the products they put out are generally liked by reviewers, with usually fair criticism as well.

That said, I think the recent years of there just being more earlier on bugs is worrying. I hope apple ups their quality control in the coming year.