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They should incorporate ML options too. They have multivariate testing + goal/conversion measurement, they should have multi-armed bandit ML methods as an option (epsilon-greedy, bayesian bandit etc).

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As a matter of fact, we have experimented with multi-armed bandit 'auto-pilot' to roll out a new feature while watching A/B test results. I'd like to see this make it to production as well; it was one of those things that sounded like a fun idea, but we weren't sure if actual customers would use it :).

nb: I work for LaunchDarkly, if it wasn't obvious from my comment.

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