The hope is that publishers will understand why they're getting hit by the collateral of the fake-click barrage and move out of the blast range by changing their ads into unobtrusive ones, or even moving away from ads entirely into models like:
- treating your webpage as an investment
- sponsorship / patronage
- subscriptions
- paywalls
Additional hope is that the whole ad industry finally implodes.
This will just be another volley in the ever escalating ad arms race.
I'm curious how The Deck is doing these days, seemed like they could have been that player.
How does AdNuseum detect the good from the bad?
How does a "good" advertiser submit themselves to some kind of whitelist?
How does AdNuseum verify the advertisers claims?
It doesn't. Or it gets evolved until it does, but there's no incentive to do that while there are very little "good" ads.
> How does a "good" advertiser submit themselves to some kind of whitelist?
They don't, that's the point. As AdNauseam currently works, there are no good advertisers, and for now it's a good enough heuristic. Any ad with an active component is a legitimate target.
> How does AdNuseum verify the advertisers claims?
It doesn't. It does not care.
It might just lead to escalation, it has so far. The point is there is a plausible way forward. It's the story of countless industries, just because it hasn't happened yet for this one doesn't mean it won't ever.