From the perspective of the ad network:
Lower click quality drives up the merchant's cost of sale (COS). Sitting between the merchant and the publisher, the ad network tries to balance this out, by
- mixing good and bad traffic sources
- encouraging the merchant to spend more money
so they can buy better traffic and/or rank the offers higher on their publisher's sites
- punishing the publisher for sending bad traffic by lowering the amount the publisher is paid for each click
- filtering out extraordinarily bad traffic
AdNauseam will increase the amount of bad traffic.
Merchants have to pay more money to get their ads through to those people who do not create fraudulent clicks.
Publishers will receive less money per click.
Ad networks will try harder to invade your privacy(1) so they can get more comprehensive data about those people who are worthy to be targeted. Startups which promise to detect fake traffic will get a boost.
Companies which manage advertising via social influencers or in-game mobile ads etc cannot care less.I do not see the direct benefit of this for the end user...
(1) for example by paying more money to antivirus providers to send your browsing habits their way.
edit: formatting