I think this "assurance" pretty much confirms for me that Apple has internally begun to shift even more resources away from the Mac and the Macbook.
The very weak nature of the response which really does not provide any specifics what-so-ever is very typical when the underlying reality matches the rumor but the guy in charge just can't say it yet.
Tim Cook is Apple's Ballamer - An ops. guy, great for the bottom line but fundamentally stuck in the past.