> I'm having trouble envisioning what sort of SAAS startup's only operating cost is the price of their domain.
I understand that "operating costs" (also development costs) are deducted only from net, not gross profit?
In other words, if I buy a nail from a wholesaler for $0.25 and sell it to you for $1.00 I've made gross profit of $0.75 (because I subtract what I bought it for.) I thought my operating expenses weren't involved?
By that metric, if I buy a license to resell a "wholesaler's" ebook (proxy product) or software license for $1 and sell it to you for $5, that implies gross profit of $4 (or 80%).
On the other hand, if i had written the ebook or software myself and it costs me $0 to email it to you / email a license, I would make $5 gross profit ($5 from you plus $0 to generate a license key which I can do for free), yielding 100% gross profit.
Isn't that what these words mean?
btw since the comment had read "I'm having trouble imagining" and then got deleted, perhaps they did imagine some examples - could that poster share?
I can't speak for the author, but every SaaS company I have been involved with had marginal costs such as customer support. When you are a tiny company and these tasks are performed by founders you could perhaps roll these costs into overhead and claim 100% gross profit. But as a growing company it would become clear that you need to hire someone for every X customers.
But the average customer's support costs might be more than $0.75 -- so would you say that by buying for $0.25 and selling for $1.00 to you, it's actually a loss leader? (I'm really trying to get you to buy more expensive products from me)?
Overall I would like confirmation if this is really what is meant. It doesn't seem to me that support costs would be taken out of gross profit - that is what I think would be taken out of net profits. . .
But I'm sure accountants have well-defined rules on this so I would like to heir their take.