Yep. Picking cute short brand names for libraries as though they were startups clutters up the namespace of programmer's conversational language causing ambiguity and obfuscation. It would make life easier if we adopted an informal naming convention for small libraries e.g. <lang><brand><purpose>. Lang is useful when libraries get ported so you get e.g. PyMayaTime, GoMayaTime etc. Still sounds cute but you know what its for when you pick up someone else's code and its easy to google.