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So the 100(+) signups would be people who opted in to the service and answered the question why (by filling in their reason). So on the other side you'd have a list of leads including their individual motivation (instead of a random bunch of email addresses). I've been doing this for some time, it's not that hard actually.

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Let's say I run a new service that targets SMB decision makers. Let's say this service is an email marketing service that costs $49 a month. Can you really send me 100 targeted SMB customers who are genuinely interested in using and paying for a new email marketing service? If you can do this on demand you can charge me 90% of the LCV of these people and I will willingly pay.

I obviously can't predict if the price + product is something people want. Which is exactly why I like running these lean experiments. You can only find out by getting the idea out of your head, launch it in a quick and lean way and find out if people are interested. By getting early leads to sign up, you might find out by talking to them that 39/mo is thye magical nr. Or maybe 89/mo if feature X and Y are added.

If the effort is not too great I would suggest you give it a try. My feeling is the traffic you will send will be pretty low quality, but if you do find you can get high quality traffic on demand for different services (especially in the B2B market) then you are on a major winner.

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