That's partly because M&P hasn't been around that long. Among recent movies (released after 2005 when M&P was created), imfdb lists 10 with DE and 16 with M&P.
TV is 11 DE vs. 23 M&P, and video games 9 DE to 1 M&P.
So if you think that movies and TV shape demand, you would expect to see more demand for M&P at the ranges.
In reality the distribution of guns people ask for at the ranges is a lot closer to what's in video games than in movies/TV.
There are many "cool" guns, but if they're not in video games, nobody cares.