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This was my first reaction. This seems like a weird marriage. Virgin America is one of the western world's most innovative regional carriers (along with Norwegian, IMHO), and Alaska Air, from my experience, is kind of the opposite.

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Fly both airlines. Not sure how you say Alaska isn't innovative. They have Wifi and outlets on every plane i've flown. Also have paperless tickets. These are the innovations business travelers want. Other airlines its hit or miss.

I did fly both airlines, a couple of times each. (I don't normally fly many domestic american flights, but somehow I managed to fly with both of these...)

Paperless tickets.. really? That's so 10 (20?) years ago.

Whoops, meant paperless boarding passes via your phone which came on to the scene in 2010.

That happened in 2009.

http://www.businesstravelnews.com/Business-Globalization/SAS...

>Not sure how you say Alaska isn't innovative.

Since VX has had those exact same amenities plus additional others for longer, and AS is not going to keep the Airbuses around...from the perspective of a Virgin flyer, Alaskan wouldn't seem that innovative.

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