Probably a wide band or at least mid-band codec. One thing I learned working with VOIP is people perceive quality based on what they have been using recently, which for most people is the absolutely horribly stepped on audio of skype, cheap voip, or the cellphone network. Carriers have pretty much let their baseline audio quality go to \\\\ because no one cares anymore. (Remember the Sprint pin-drop campaign?) Now, when you give somebody a wide band high quality audio connection they are blown away.