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Doesn't seem like a bad move for product leadership either, since Carmack has been mobile (non-PC) his whole time there.

Carmack has been on mobile? I remember him blogging about The Climb, which is PC-only. https://developer3.oculus.com/blog/the-art-of-presence-and-i...

John Carmack has done extensive work on the Gear VR. Here's a fascinating talk from 2015: https://www.youtube.com/watch?v=MB_u3FvUTQc