Thanks for the feedback, my original sentence may have been a bit hasty, but the core of the message is there. I see Canonical's role as the expediter/server in a kitchen instead of donning another chef hat when dish are piling up to go out. We want to celebrate and get the amazing work of the community into as many hands as possible.
We participate in SIGs as well, sig-on-premise being one we co-chair and co-founded. We've planning on helping the project in ways other than code contributions.