The ads bought by game makers are the reason Facebook is now profitable. They probably account for most of its revenue already and will probably be the vast majority of it going forward.
It has nothing to do with taste. It has to do with Zynga providing incredibly shallow gameplay solely optimized for virality and addiction. It's not entertainment, it's a money grab. If you can't see that and you feel the need to shout down any opinion along those lines then you may not have the stomach to succeed in the social gaming market...
Maybe I should just resign myself to saying everything in twice as many words...
(the yearly summer trend is still far away regardless of how sunny it is in the bay area right now. If there is anything special this year is the relatively early arrival of Easter which may break patterns.)
ah, much better with more words.