No, we actually use ML. We just don't need to, in my opinion, because the problems our products solve are more or less solvable without these techniques.

My point was that using ML, even though we don't need to, "adds value" by virtue of the hype train. We need ML to sell products, not to create them.

I do agree that this sort of arrangement lends itself to supporting skepticism around AI and ML. On the other hand I don't think that's a bad thing.