The value added isn't in the use of ML techniques itself, it's in the hype train that fills the Valley these days: our customers see "Data Science product" and don't get that it's really basic predictive analytics under the hood. I'm not sure the product would actually sell as well as it does without that labeling.
So you are misleading your customers through omission? This is the kind of thing that makes people question anyone stating they are using ML. Those of us actually implementing ML techniques (aka training neural nets and automating processes with data) are met with unnecessary skepticism as a result.
edit: OP clarified his position since this post so take that into account when reading.