But that's not what he's doing. The entire purpose of advertising is to put ideas in your head--that's invasive. That's not changing the definitions of words, that's what those words mean in common parlance.
But I seek out communication with people whose ideas I care about. That's very different from having someone shove their self-serving ideas in front of me.
But you have a choice about whether to read that.
Dunno about you, but I like having ideas in my head.
I like having ideas in my head that come from sources I respect whose opinions I valued enough to seek out.
Epistemic closures are nice this time of year.
You don't have any preferences regarding which ideas to have in your head?