Since I block ads, I don't get any viruses on my computer anymore. And no I do not visit porn sites. Many prominent websites have served malware to users in the past.
Second, my laptop battery lasts way longer since there is less Javascript to serve. Pages display faster and most auto-play video don't even show up anymore.
> What's the alternative most feel comfortable with? Google contributor? Patreon? Something that I'm not aware of?
How about publishers serve ads from their own main domain ? I'm sure they'll be more careful what kind of bullshit is actually loaded , since there is no cross origin policy protection for them. And since they'll have to pay for the bandwidth, they'll also ask for lighter ads from networks. Ad networks can also offer campaigns that are not driven by pay per click or impression , but renting space on websites for a limited period of time at a fixed price.