Google also is naming their products the English word and basically taking ownership. So Google Photos becomes Photos. Google Home instead of something like Echo. Google WiFi instead of OnHub.

But we are capitalist and Google is using the system in a smart way to grow their business.

So Google is a verb and now they will own more and more English nouns.

I can not fault Google.

On privacy and service capabilities. It is also about choice. If you are not concerned with Google having your data as you feel it does allow improved offering then you should be able to.

I get some think willing to share your private data is insane there are some of us that that would like companies like Google to do more with the data. If I am going to get an ad I prefer one on the NSX Acura than a tampons ad.